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Concorso d’Eleganza 2024

This year, there was no event we anticipated more eagerly than the Concorso d'Eleganza in Como, Italy, paired with the renowned Wheels & Weisswürscht car event series from Munich.


End of May, alongside over 30 vehicles and 50 petrolheads from the HEIZR Club in Stuttgart, VHCLE in Berlin, Meilenmacher from Munich, and the SUNDOWNER Crew from Hamburg, we had the honor of attending one of the most spectacular automobile events in our eyes. On the way there, we naturally had to make a short stop at the BMW Classic in Munich, Germany before continuing our journey over the Swiss passes to Como, Italy.


Amongst world-famous guests and participants, we had the incredible opportunity to park our own vehicles on the Villa’s grounds, sharing unforgettable moments with the community and the famous HFMSTRS. The emotions and euphoria were overwhelming. We still haven't fully returned to reality back in Germany. What BMW Group Classic has created here in Italy is truly unique, and we are immensely grateful to be part of this journey!


For us, it might have been our third time in Como, but it was by far the best Concorso weekend we've ever experienced. Thank you BMW Classic, thank you dear HFMSTRS, and thank you to the entire COMMUNITY for accompanying us on this extraordinary journey!


FROM NORTH TO SOUTH! FROM EAST TO WEST! ONE FAMILY! ONE COMMUNITY!


What we did:


  • Content Creation

  • Story Telling

  • Community Management


Pictures (35mm FILM): Emil Pourkian



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